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marketing strategies of a company. No
business can grow without service, no business can grow without mixed product lines
and no business in the future can expect to survive without a web presence.
Let
us take a minute and consider just what is a web site. It is important to know when
you begin to work your mind around electronic media, little, if anything, is what
it seems. Smoke and mirrors is the norm, not the exception. A web page is not a page
at all, but instead is a set of instructions transmitted to a computer over an online
connection that tells the connecting computer where to get the elements that make
up the apparent (virtual page). Only the text and colour instructions are in those
htmlinstructions. The pictures, animations, logos, background are all
separate pieces that can be stored on any computer hard drive connected continuously
to the network with an active domain. If you visit our latest picture page on Greenwater
Provincial Parkthe text is passed on to your computer from SaskTel's server located
in Regina. The pictures are located in a file on that same server, but close to the
bottom of the page is a QuickTime VR, a panorama image of the lake. That image
is downloaded from another web site server on another network miles from the other
information, however it could just as easily been from a server in Spain. The image
that you see, text, pictures and other elements are composed on your computer'sscreen as
dictated by the html instructions, but, the setting on your machine will determine
the ultimate appearance. We recently discovered that PC type computers, because of
their default settings, rarely see a very large screen and one of the selection palettes
on the right hand side of the screen was not visible without scrolling, because the
print on the rather primitive Intel based machines is so large. So now we have even
taken the text on that page and turned it into pictures and this produces uniformity
by viewing computers and all can see the aesthetically appropriate right hand palette.
The
basic elements that make use of the Internet are Email, news groups,
FTP, web sites, chat channels, game playing, event broadcastingand push
technology. I have mentioned the first four of these but the last four are somewhat
different in their nature.
Chat
channelsare servers where the visitor connects real time
and
the exchange of type, audio or video (sometimes all
three)
takes place simultaneously from individual to
individual.
This is a very dynamic means of communication
and
is extremely popular especially with adolescents and
young
people in general. Video conferencing is likely to be
considered
part of this Internet capability although dedicated
conferencing
systems require additional hardware and
software
the possibility of simple conferencing seems about
Saturday,
June 13, 1998 |
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